Author Question: The return on investment is usually considered the most popular approach to measure performance ... (Read 195 times)

ghost! · **on:** Mar 6, 2021

Question 1

The required rate of return multiplied by the investment is the ________.
◦ sunk cost of the investment
◦ historical cost of the investment
◦ imputed cost of the investment
◦ return on sales

Question 2

The return on investment is usually considered the most popular approach to measure performance because ________.
◦ it blends all the ingredients of profitability into a single percentage
◦ once determined, there is no need to use it with other measures of performance
◦ it throws light on the company's working capital
◦ it measures the cash balance of the company in the most efficient manner

FergA · **Reply #1 on:** Mar 6, 2021

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