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Author Question: Distinguish between the use of marketing research as applied research and basic research. Give one ... (Read 94 times)

jany123

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on: Feb 10, 2022

Question 1

Despite companies' best efforts, there are many product failures in the marketplace. How can marketing research mitigate the risk to avoid product failures? Discuss how "making the right" decisions translates into value and fewer product failures.

Question 2

Distinguish between the use of marketing research as applied research and basic research. Give one example of both applied research and basic research.
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by jany123 on Feb 10, 2022

reason44

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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jany123

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Reply 2 on: Feb 10, 2022
Thanks for the timely response, appreciate it

Joy Chen

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Reply 3 on: Yesterday
Gracias!

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