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Author Question: Maritz Research'sNew Vehicle Customer Studyincludes data collected over several years, and in recent ... (Read 91 times)

BSITTON

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Question 1

In which of the following functional areas would research be used when marketers want to determine the "value" consumers perceive in a revolutionary new product?
◦ Product research
◦ Pricing research
◦ Promotion research
◦ Distribution research

Question 2

Maritz Research's New Vehicle Customer Study includes data collected over several years, and in recent years it has studied hybrids. Its market analysts know why drivers purchase hybrids, what makes them satisfied, what their expectations are for gas mileage, and preferences for alternative fuels. In which functional area would this type of research be useful?
◦ Product research
◦ Pricing research
◦ Promotion research
◦ Distribution research


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Marked as best answer by BSITTON on Feb 10, 2022

sadoniam

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BSITTON

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Reply 2 on: Feb 10, 2022
Thanks for the timely response, appreciate it


recede

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Reply 3 on: Yesterday
Excellent

 

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