What does the phrase "service-centered view of marketing" imply?
◦ Firms must be more than customer oriented (making and selling what firms think customers want and need).
◦ The advantage in the marketplace will default to third world countries specializing in services.
◦ To quickly increase profitability, more companies should try to create short-term customer relationships.
◦ That because of social media, less collaboration with customers is required for decision-making.