Question 1
Which is the best system that can tell a manager a great deal of information about what has happened in the past?
◦ Marketing research system
◦ Marketing intelligence system
◦ Internal reporting system
◦ Decision support system
Question 2
Which of the following accurately describes a structure consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers?
◦ A customer relationship management system
◦ A sales information management system
◦ A marketing relationship management system
◦ A marketing information system