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Author Question: A marketing decision support system is defined as collected data that may be accessed and analyzed ... (Read 185 times)

najmarocks25

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on: Feb 10, 2022

Question 1

Why would a marketing manager use marketing research for problem identification?
◦ To discover the symptoms of problems
◦ To discover ways to solve a sales promotion problem
◦ To hypothesize, refine, and evaluate a potential marketing action
◦ To generate, refine, and execute a potential marketing action

Question 2

A marketing decision support system is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making.
◦ true
◦ false
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by najmarocks25 on Feb 10, 2022

MistyHubbard

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Reply #1 on: Feb 10, 2022
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najmarocks25

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Reply 2 on: Feb 10, 2022
Great answer, keep it coming :)

sultansheikh

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Reply 3 on: Yesterday
Wow, this really help

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