Question 1
________ conducted the first known application of marketing research to a business marketing/advertising problem.
◦ A group of students
◦ An advertising agency
◦ A farm equipment company
◦ A publishing company
Question 2
________ is devoted to developing best practices regarding issues such as social media guidelines, calling cell phones, telephone monitoring and recording, and online sample and panel management.
◦ MRA (Marketing Research Association)
◦ Insights Association (IA)
◦ AAPOR (American Association for Public Opinion Research)
◦ CASRO (Council of American Survey Research Organizations)