Question 1
Which of the following is NOT one of the contributors to the rise of do-it-yourself (DIY) research?
◦ Specialized internal research teams
◦ Online access to secondary data
◦ Increasing number of tools are being developed for firms.
◦ Better knowledge of data analysis software
Question 2
Which of the following is regarded as one of the most important emerging trends for client-side marketing research departments?
◦ Do-it-yourself research applications
◦ Online survey platforms
◦ Online secondary research platforms
◦ Statistical analysis software solutions