Question 1
Which of the following is NOT an advantage of using a simulated test market?
◦ Accuracy
◦ Considerably less expensive
◦ Less potential for interference from extraneous variables
◦ Confidentiality.
Question 2
Which of the following is used to examine relationships among variables associated with the problem or research objectives?
◦ Exploratory research
◦ Descriptive research
◦ Formal research
◦ Causal research