Question 1
________ is(are) provided by most reputable organizations that provide secondary data.
◦ Detailed data collection methods
◦ A client list and prior projects
◦ The budget for the project
◦ Background on the researchers
Question 2
________ provide each client with a marketing research process that is used to generate information for a particular user.
◦ Data from a common database
◦ Prepackaged services
◦ Custom primary data
◦ Routine market data