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Author Question: Which of the following is NOT an advantage online focus groups have over traditional focus groups? (Read 97 times)

jordangardner

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Question 1

Which of the following is NOT a major disadvantage of observational research?
◦ Generally small sample size, which may not be representative of the population
◦ Inability to determine consumers' motives, attitudes, and intentions
◦ Seeing what consumers actually do
◦ Subjective interpretation required to explain observed behavior

Question 2

Which of the following is NOT an advantage online focus groups have over traditional focus groups?
◦ No physical setup necessary
◦ Transcripts captured in real time
◦ Participants can be in different geographic locations
◦ Participants can taste or try products


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Marked as best answer by jordangardner on Feb 10, 2022

GoldenBrown

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jordangardner

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Reply 2 on: Feb 10, 2022
Great answer, keep it coming :)


triiciiaa

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Reply 3 on: Yesterday
:D TYSM

 

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