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Author Question: ________ is a disadvantage of the mall-intercept survey. (Read 35 times)

unreallynx

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Question 1

________ dominate the data collection landscape.
◦ Social media research companies
◦ Panel companies
◦ Micromarketing companies
◦ Media research companies

Question 2

________ is a disadvantage of the mall-intercept survey.
◦ Difficult to obtain permission of mall management
◦ Unreliability of mall-intercept interviewers
◦ Mall shoppers may not be representative of the target market population
◦ Interviewers in mall-intercept studies are often distracted by mall activities


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Marked as best answer by unreallynx on Feb 10, 2022

risolinick@gmail.com

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unreallynx

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Reply 2 on: Feb 10, 2022
:D TYSM


cdmart10

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Reply 3 on: Yesterday
Excellent

 

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