Question 1
________ dominate the data collection landscape.
◦ Social media research companies
◦ Panel companies
◦ Micromarketing companies
◦ Media research companies
Question 2
________ is a disadvantage of the mall-intercept survey.
◦ Difficult to obtain permission of mall management
◦ Unreliability of mall-intercept interviewers
◦ Mall shoppers may not be representative of the target market population
◦ Interviewers in mall-intercept studies are often distracted by mall activities