Question 1
Because of technological advances and a general reluctance worldwide to take part in surveys, ________ have become a viable and popular means of data collection.
◦ focus groups companies
◦ mass media entertainment research companies
◦ panel companies
◦ social media research companies
Question 2
Compared to observation or other qualitative methods, ________ allow the collection of significant amounts of data in a systematic, economical, and efficient manner, and they typically involve large sample sizes.
◦ survey methods
◦ focus group methods
◦ neuromarketing methods
◦ mixed methods