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Author Question: Rising nonresponse rates have caused marketing researchers to rethink the use of ________. (Read 72 times)

camac77

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on: Feb 10, 2022

Question 1

Completely automated telephone surveys (CATS) have been successfully used in all of the following situations EXCEPT for ________.
◦ customer satisfaction studies
◦ service quality monitoring
◦ in-store product tests
◦ election Day polls

Question 2

Rising nonresponse rates have caused marketing researchers to rethink the use of ________.
◦ traditional paper surveys
◦ software technologies
◦ focus groups
◦ traditional data collection methods
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Marked as best answer by camac77 on Feb 10, 2022

leilani49

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Reply #1 on: Feb 10, 2022
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camac77

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Reply 2 on: Feb 10, 2022
Thanks for the timely response, appreciate it

parshano

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Reply 3 on: Yesterday
Wow, this really help

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