Question 1
The ________ by consumers underlie(s) a troublesome data collection dilemma faced by marketing researchers all over the globe.
◦ rapid adoption of sophisticated personal communication systems
◦ rapid adoption of social media
◦ Internet privacy concerns
◦ rise of new communications technologies
Question 2
The "man-on-the-street" interview is closest to which data collection mode?
◦ Telephone interview
◦ Mall-intercept interview
◦ Mail survey
◦ In-person interview