Question 1
________ scale is an actual number of purchases in a certain time period, dollars spent, miles traveled, number of children in the household, or years of college education.
◦ Ratio
◦ Ordinal
◦ Nominal
◦ Interval
Question 2
________ uses numbers associated with question response options to facilitate data analysis after the survey has been conducted.
◦ Pre-testing
◦ Pre-numbering
◦ Coding
◦ Decoding