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Author Question: Measuring subjective properties is not a difficult process since the marketing researcher must adapt ... (Read 22 times)

sh03641

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Question 1

Measurement underlies marketing research to a great extent because researchers are keenly interested in describing marketing phenomena.
◦ true
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Question 2

Measuring subjective properties is not a difficult process since the marketing researcher must adapt or develop rating scale formats that are very clear and used identically by respondents.
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◦ false


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Marked as best answer by sh03641 on Feb 10, 2022

Sophia0717

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sh03641

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Reply 2 on: Feb 10, 2022
Wow, this really help


rachel

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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