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Author Question: In the bowels of a detailed marketing research report, differences may not be obvious to the client, ... (Read 88 times)

Aimless0988

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on: Feb 10, 2022

Question 1

In presenting results to clients, market researchers have the obligation and have the ethical responsibility to report both good and bad news.
◦ true
◦ false

Question 2

In the bowels of a detailed marketing research report, differences may not be obvious to the client, and some researchers may not carefully highlight them.
◦ true
◦ false
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by Aimless0988 on Feb 10, 2022

BryanAultm

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Reply #1 on: Feb 10, 2022
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Aimless0988

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Reply 2 on: Feb 10, 2022
Excellent

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