Author Question: Businesses use ________ to classify people by focusing on why they behave the way they do by ... (Read 17 times)

lingual · **on:** May 9, 2022

Question 1

Any point of interaction a customer has with a product or a company is referred to as ________.
◦ touchpoints
◦ differentiators
◦ promotion
◦ core values
◦ attribution

Question 2

Businesses use ________ to classify people by focusing on why they behave the way they do by examining such issues as brand preferences, media preferences, values, attitudes, self-concept, and opinions.
◦ social commerce
◦ demographics
◦ geographic segmentation
◦ psychographics
◦ market penetration

rhhoagland · **Reply #1 on:** May 9, 2022

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