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Author Question: Demographics differ from psychographics in that demographics ________. (Read 61 times)

zl00505

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Question 1

Creating new products for new markets is called ________.
◦ market penetration
◦ vertical integration
◦ diversification
◦ horizontal integration
◦ decentralization

Question 2

Demographics differ from psychographics in that demographics ________.
◦ involve analyzing customers' self-concept and behavior
◦ involve segmenting the market into geographic units
◦ involve grouping customers according to characteristics such as age, gender, and income
◦ involve grouping customers according to their relationship with products
◦ involve grouping customers according to their response to product characteristics


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Marked as best answer by zl00505 on May 9, 2022

feiojef

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zl00505

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Reply 2 on: May 9, 2022
Excellent


vickybb89

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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