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Author Question: Advertising that seeks to create goodwill and to build a desired image for a company, rather than to ... (Read 95 times)

emoedee

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Question 1

Advertising or display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions are called ________.
◦ rebates
◦ trade allowances
◦ point-of-purchase displays
◦ specialty advertising
◦ coupons

Question 2

Advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products is termed as ________.
◦ product advertising
◦ institutional advertising
◦ comparative advertising
◦ bait and switch advertising
◦ reminder advertising


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Marked as best answer by emoedee on May 9, 2022

StephaniaF

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emoedee

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Reply 2 on: May 9, 2022
:D TYSM


steff9894

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Reply 3 on: Yesterday
Excellent

 

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