Author Question: Direct marketing differs from advertising in that direct marketing ________. (Read 102 times)

mccallkeeler · **on:** May 9, 2022

Question 1

Consumers who defend a company against detractors and help other customers in the use of the product are called ________.
◦ social media enthusiasts
◦ champions
◦ content marketers
◦ conversational marketers
◦ brand communities

Question 2

Direct marketing differs from advertising in that direct marketing ________.
◦ is carried by someone else's medium
◦ promotes the features and benefits of specific products
◦ sends the same message to the largest number of potential customers
◦ involves the purchase of time or space in other media
◦ often uses personally addressable media

ludadtpb · **Reply #1 on:** May 9, 2022

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