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Author Question: Which of the following is an advantage of product placement as an advertising medium? (Read 50 times)

hannahmadyronde

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Question 1

Which of the following is a disadvantage of using digital media (from stationary computers) as an advertising media?
◦ Clutter
◦ Limited media options
◦ Results cannot be measured
◦ Changes and additions cannot be made easily
◦ Extreme degree of audience fragmentation

Question 2

Which of the following is an advantage of product placement as an advertising medium?
◦ It is predictable.
◦ Its effectiveness is independent of the popularity of the programming.
◦ It provides extensive choice of vehicles.
◦ It offers a way to get around viewers' advertising filters.
◦ It has low visibility.


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Marked as best answer by hannahmadyronde on May 9, 2022

jojo120419

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hannahmadyronde

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Reply 2 on: May 9, 2022
Gracias!


covalentbond

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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