Which of the following is NOT an example of plagiarism?
a. Abby buys a term paper on the Internet and turns it in as her own work.
b. Luke borrows a tune from another band and incorporates in his own songwriting without permission.
c. Toby gives a speech that he got from a book of famous speeches, and acts as if it was his writing.
d. Shelly fails to prepare for a test and bubbles in answers randomly.
Question 2
As discussed in the text, the case study of New Coke was an example of ____.
a. brand-loyal consumers being turned off by changes to a brand
b. brand-loyal consumers being especially loyal to a brand when it is not doing well
c. a brand creating loyalty among a new set of consumers
d. a brand creating awareness among a new set of consumers
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