Author Question: Services like Klout.com help advertisers ____. a. determine how many people their advertisements ... (Read 65 times)

Chloeellawright · **on:** Jun 22, 2018

Services like Klout.com help advertisers ____.

a. determine how many people their advertisements reach via various media
b. improve the ability of advertisers to monitor their product's online image
c. identify opinion leaders in social media by analyzing their social network
d. trace trolls and stop the damage they cause by legal action

Question 2

Elenita is from a relatively sheltered background. When she goes to college, she meets a Hispanic student. This student is the only Hispanic person she has ever known. The student is very independent and outspoken on their first meeting. After that meeting, Elenita decides that Hispanics in general must be independent and outspoken. Elenita's reaction illustrates the ____.

a. base-rate fallacy
b. false consensus effect
c. illusory correlation
d. one-shot illusory correlation