Author Question: Harley Davidson hires researchers to ride motorcycles and attend various events so they can learn ... (Read 48 times)

waynest · **on:** Jun 22, 2018

Harley Davidson hires researchers to ride motorcycles and attend various events so they can learn more about the way enthusiasts talk about their products, to identify opinion leaders, and ultimately to have good ideas as to product modifications or new items such as Harley Davidson branded clothing and other accessories for motorcycles. This approach is best described as ____.

a. idiographic
b. ethnographic
c. anthropological
d. existential

Question 2

In a famous early study in social psychology, fans of two rival football teams were asked to watch footage of an actual game that was very close. Researchers found that fans of the two teams literally saw different games; things that were deemed out by fans of one team, for example, were deemed in by fans of the other. This was early evidence of the phenomenon known as ____.

a. counterfactual thinking
b. the illusory correlation
c. the confirmation bias
d. the simulation heuristic