When persuasion researchers refer to a persuasive message as ...

[kshipps]

When persuasion researchers refer to a persuasive message as having personal relevance for someone, what they mean is that the ____.
 
  a. issue will have significant consequences for the person's life
  b. issue is generally interesting to the person
  c. person has at some point in life already been affected by the issue
  d. issue concerns people who are similar to the personthough it may or may not affect the person himself or herself

Question 2

The human tendency for rapid, pervasive social categorization is most in line with the idea of ____.
 
  a. the representativeness heuristic
  b. the cognitive miser
  c. the tend and befriend instinct
  d. self-regulation

[ambernicolefink]

Answer to Question 1

A

Answer to Question 2

B