Suppose that you are studying the concept of self-handicapping. ...

[Kthamas]

Suppose that you are studying the concept of self-handicapping. Research shows that you will be able to remember this concept especially well if you link it to yourself in some way (e.g., by thinking of personal examples of times that you yourself engaged in self-handicapping). This demonstrates the power of ____.
 
  a. the self-reference effect
  b. automatic egotism
  c. the self-enhancement motive
  d. self-regulation

Question 2

Research has shown that fear-based appeals are especially effective when____.
 
  a. particularly horrifying photos are shown
  b. people are already very frightened
  c. people are unfamiliar with the issue being addressed
  d. written warnings are accompanied by pictures

[Mholman93]

Answer to Question 1

A

Answer to Question 2

D