The behavior of the second highest bidder in Tiger's (1980) dollar auction demonstrates
a. effective use of the sunk cost principle.
b. that people do not handle money as carefully as professionals do.
c. escalation of a counterproductive endeavor.
d. the fact that people take greater risks when gains are at stake.
Question 2
Normative influence tends to produce ____, whereas informational influence leads to ____.
a. compliance obedience
b. conversion compliance
c. public conformity private conformity
d. pluralistic ignorance pluralistic knowledge