Author Question: Which advertising slogan for a new stereo system would be most appealing to someone in a ... (Read 95 times)

ericka1 · **on:** Jun 22, 2018

Which advertising slogan for a new stereo system would be most appealing to someone in a collectivist culture?

a. Play all of your favorite CDs and hear every nuance..
b. Invite your friends over so they can dance to music of the highest clarity..
c. Don't you want to have the best stereo in your neighborhood?
d. You work hard every daywhy not treat yourself to something special?

Question 2

Han and Shavout found that Korean participants would respond most favorably to which of the following advertisement slogans?

a. Treat yourself to a breath-freshening experience..
b. A style of all her own..
c. Make your way through the crowd..
d. An exhilarating way to provide for your family..