Wegener et al. (1995) found that happy participants used the central route to persuasion when presented with a proattitudinal message, but used the peripheral route to persuasion when presented with a counter-attitudinal message. This finding suggests that
a. positive mood disrupts the ability to process persuasive information.
b. people in a positive mood rely on superficial processing strategies.
c. positive mood affects different people in different ways.
d. happy people avoid processing only if it threatens to spoil their mood.
Question 2
Which of the following is not an explanation for why people in a positive mood are more susceptible to persuasion?
a. A positive emotional state is cognitively distracting, making evaluation of arguments difficult.
b. A good mood makes you feel that all is well, and you don't work as hard to evaluate arguments.
c. Happy people want to maintain that mood, so they don't want to ruin it with critical evaluation of information.
d. A positive mood makes people more thoughtful, so they are more likely to engage in central processing.
Roles of the central and peripheral nervous systems.
The frontal lobe (green) bounded by the Sylvian fissure (yellow line) and central sulcus (red line),
Route of Lewis and Clark
Where’s the Saturated Fat in Your Foods? Saturated fat is found in animal products, tropical oils
Medication Given via the Sublingual Route