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Author Question: The main factor(s) influencing source likeability is/are a. similarity alone. b. physical ... (Read 318 times)

s.tung

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on: Jun 22, 2018
The main factor(s) influencing source likeability is/are
 
  a. similarity alone.
  b. physical attractiveness alone.
  c. both similarity and physical attractiveness.
  d. similarity, physical attractiveness, and proximity.

Question 2

Brady and Quinn are trying to develop an ad campaign in which a key element is the trustworthiness of the message's communicator. Toward this end, they may wish to utilize
 
  a. a public service message.
  b. overheard communications.
  c. novel advertising.
  d. political campaigns.


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cdmart10

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Reply #1 on: Jun 22, 2018
Answer to Question 1

c

Answer to Question 2

b


s.tung

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Reply 2 on: Jun 22, 2018
Thanks for the timely response, appreciate it

amandalm

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Reply 3 on: Yesterday
:D TYSM

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