Sammy and Mark watch a ballgame together. Sammy favors the home team, while Mark is an avid fan of the road team. The star player for Sammy's team makes a great play and starts to celebrate in a rather demonstrative fashion. Sammy gets caught up in the celebration, while Mark is angered because he feels this display is an insult to the players of his team. This demonstrates that
a. two people's evaluations of the same event are more likely to be similar than different.
b. we often interpret events and behavior based upon pre-existing attitudes.
c. central route processing leads to stronger opinions than peripheral route processing.
d. we can hold both positive and negative evaluations about the same object.
Question 2
Attitudes are useful because they
a. let us quickly judge whether something we encounter is good or bad.
b. bias the way we interpret new information.
c. make it more likely that we will change our minds later.
d. allow us to take more time to evaluate others.
Mark Rothko, Rothko Chapel, Houston, Texas.
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