Faros and his coworkers are trying to develop a creative direct ...

[beccaep]

Faros and his coworkers are trying to develop a creative direct mail campaign that will increase sales of their new snowboard. Which strategy is least likely to yield high-quality ideas?
 
  a. Hold a brainstorming session with a facilitator trained in group brainstorming.
  b. Form an interactive group employing electronic brainstorming.
  c. Hold a brainstorming session using Osborn's ground rules for brainstorming.
  d. Create nominal groups and work independently.

Question 2

The ability to communicate and collaborate with other social psychologists and to recruit research participants from across the world through the Internet has produced
 
  a. an increase in the number of social psychologists learning new languages.
  b. the internationalizatio n of social psychology.
  c. controversy within the field about what type of training is appropriate.
  d. research on the integration of biological and social processes.

[sierrahalpin]

Answer to Question 1

c

Answer to Question 2

b