Author Question: What is the relationship between credibility and persuasive communication? What is a way that ... (Read 126 times)

RODY.ELKHALIL · **on:** Jun 22, 2018

What is the relationship between credibility and persuasive communication? What is a way that credibility can be undermined? How does this relate to a communicator's self-interest?

What will be an ideal response?

Question 2

Janice tends to become aggressive whenever anyone slights her or insults her. Her friend Joline, however, never seems to become upset or angry at the same kinds of provocations and is generally not an aggressive person.

The ways in which these two people might react to the same provocation is best explained by the ________. a) thanatos hypothesis
b) frustration-aggression model
c) general aggression model
d) excitation transfer theory

juwms · **Reply #1 on:** Jun 22, 2018

Answer to Question 1

Communicators who are crediblewho seem to know what they are talking about or who are expert with respect to the topics or issues they are presentingare more persuasive than those who are seen as lacking expertise. Communicators can, though, lose their credibility and therefore their ability to persuade. One means by which credibility can be undermined is if you learn that a communicator has a personal stake (financial or otherwise) in persuading you
to adopt a particular position. Because of this, communicators are seen as most credible and persuasive when they are perceived as arguing against their self-interests.

Answer to Question 2

c