Marketing

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Global brand is synonymous with global product and is often used interchangeably. Started by TVarnum	1 Replies 61 Views	Dec 2, 2019 by mtmmmmmk
Nestl asked suppliers to find a type of glue to make the clicking sound louder when consumers snap ... Started by mikaylakyoung	1 Replies 71 Views	Dec 2, 2019 by voltaire123
Coca-Cola's latest packaging innovation is Fridge Pack, a long, slender carton that holds the ... Started by silviawilliams41	1 Replies 29 Views	Dec 2, 2019 by meryzewe
An express warranty is a written guarantee that assures the buyer that he or she is getting what he ... Started by fahad	1 Replies 37 Views	Dec 2, 2019 by iman
Brand equity is an example of a tangible product attribute. Started by KWilfred	1 Replies 35 Views	Dec 2, 2019 by KKcool
Intangible product attributes includes a brand's overall reputation or mystique. Started by jho37	1 Replies 35 Views	Dec 2, 2019 by FergA
If Indians start consuming power like the Americans, the world will run out of resources. Started by BrownTown3	1 Replies 28 Views	Dec 2, 2019 by ecox1012
Companies are faced with the decision whether to expand by seeking new markets in existing countries ... Started by jrubin	1 Replies 44 Views	Dec 2, 2019 by Li Jun
Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in ... Started by ARLKQ	1 Replies 32 Views	Dec 2, 2019 by stillxalice
Why are alliances between Western companies and Asian competitors so different if not difficult? ... Started by burton19126	1 Replies 86 Views	Dec 2, 2019 by leahm14
A true global strategic partnership is unique and different. Using the example of Sony's strategic ... Started by joesmith1212	1 Replies 29 Views	Dec 2, 2019 by deja
Why would any firm, whether global or otherwise, seek to collaborate with another firm, be it local ... Started by silviawilliams41	1 Replies 42 Views	Dec 2, 2019 by af
Companies like Anheuser-Busch, Corning Glass, and GM have learned a lot by using joint venture as a ... Started by jwb375	1 Replies 44 Views	Dec 2, 2019 by britb2u
Joint ventures are becoming very popular as entry mode into foreign markets. Why is this strategy so ... Started by K@	1 Replies 72 Views	Dec 2, 2019 by annierak
McDonald's and other fast food restaurants have benefitted tremendously by using franchising as a ... Started by student77	1 Replies 52 Views	Dec 2, 2019 by rekilledagain
Nike provides technical specifications to a subcontractor or local manufacturer for its products. ... Started by clmills979	1 Replies 37 Views	Dec 2, 2019 by firehawk60
Walt Disney Company has successfully adapted licensing as a market entry mode in different ... Started by storky111	1 Replies 50 Views	Dec 2, 2019 by lkoler
Saab markets two luxury car models, both prized by drivers for their "quirkiness." About 30% of ... Started by ETearle	1 Replies 28 Views	Dec 2, 2019 by Bsand8
Another perspective on the future of cooperative strategies envisions the emergence of: Started by CBme	1 Replies 107 Views	Dec 2, 2019 by katheyjon
Which of the following statements most accurately describes the extent to which GM and Toyota ... Started by vicky	1 Replies 41 Views	Dec 2, 2019 by jjorrostieta
Which of the following is true about Japanese keiretsu? Started by nramada	1 Replies 42 Views	Dec 2, 2019 by bdobbins
Which of the following is not true of Japanese keiretsu? Started by mckennatimberlake	1 Replies 36 Views	Dec 2, 2019 by annierak
A number of factors combine to make Russia an excellent location for an alliance which do not include: Started by ENagel	1 Replies 60 Views	Dec 2, 2019 by BUTTHOL369
Boeing developed the wide-bodied aircraft, the 777, with about ________ of the work subcontracted ... Started by plus1	1 Replies 56 Views	Dec 2, 2019 by annierak
The success of CFM International (the strategic partnership between GE and Snecma) can be attributed ... Started by jenna1	1 Replies 40 Views	Dec 2, 2019 by yuyiding