Marketing

Standards stating the amount a salesperson should sell are called:

Started by colton

When a salesperson calls on a customer simply to build goodwill, he or she is playing the part of a:

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Salespeople write up their completed activities on:

Started by Zulu123

What are sales promotions? Provide examples.

Started by Chelseaamend

What are some public relations opportunities for the hospitality industry?

Started by mcmcdaniel

What are the six major steps in the public relations process?

Started by newyorker26

Define publicity. In what ways is it a popular public relations tool? How is a press release used ...

Started by yoroshambo

Describe the 5 activities performed by the public relations department.

Started by anjilletteb

The first step in the sales promotion process is setting the conditions for participation.

Started by kshipps

Isolation and/or obscurity of a hotel can actually have PR potential.

Started by burton19126

Only in a few cases have sales promotions given consumers the impression that profit margins were ...

Started by karlynnae

Samples do not have to be free.

Started by Yi-Chen

When a crisis does occur, it is in the company's best interest to alert the media.

Started by Starlight

As a part of good crisis management a firm should appoint a spokesperson to ensure the delivery of a ...

Started by vicky

Tourist destinations are hospitality components relatively unaffected by negative publicity.

Started by tfester

Corporate communications is a branch of public relations that is limited to business-to-business publicity.

Started by jjjetplane

Advertising costs are continuing to rise, and audience reach is continuing to fall.

Started by Collmarie

In the past, it was common for the marketing function and PR function to be handled by different ...

Started by LCritchfi

Advising management about public issues and company positions and image is called:

Started by ashley

Cash or other awards for regular use of a company's products or services are termed:

Started by jc611

Goods offered either free or at low cost as an incentive to buy a product are called:

Started by codyclark

Coupons are an effective way to promote ________ product(s).

Started by APUS57

Certificates that offer buyers savings when they purchase specified products are commonly known as:

Started by Kikoku

Short-term incentives to encourage the purchase or sale of a product or service are called:

Started by JMatthes

During crisis communication, if some information has been reported incorrectly, then the company should:

Started by ARLKQ