Marketing

In preparing for crisis communication, it is important to train employees regularly and document ...

Started by Mimi

Which one of the following is a "DO" for Crisis Communication?

Started by dollx

Which one of the following is a "DON'T" for a Crisis Communication?

Started by renzo156

PR costs ________ direct mail and media advertising.

Started by jc611

Lobbying involves dealing with legislators and government officials to ________ legislation and regulation.

Started by mcmcdaniel

Corporate communications promotes understanding of the organization and covers:

Started by go.lag

PR stands for:

Started by moongchi

Which of the following is NOT a PR technique?

Started by Garrulous

Push money is an example of a:

Started by silviawilliams41

All of the following are objectives of the sales promotion process except:

Started by savannahhooper

________ are goods offered at a low price to encourage the purchase of other goods.

Started by TVarnum

________ crises give warning before they occur.

Started by nmorano1

________ are certificates that offer buyers savings when they purchase specific products.

Started by jhjkgdfhk

Cause-related marketing is directly used to create:

Started by Chelseaamend

________ covers internal and external communications and promotes understanding of the organization:

Started by lidoalex

Public relations campaigns can contribute to all but which of the following objectives?

Started by frankwu

The best measure used in evaluating the success of public relations is to:

Started by Wadzanai

How does a push strategy and pull strategy work in a promotion mix?

Started by jCorn1234

How does a company set its promotion budget and design their promotion mix?

Started by HudsonKB16

Outline the steps in developing effective marketing communications.

Started by Shelles

Companies are adopting the concept of integrated marketing communications (IMC). Here the company ...

Started by Lobcity

A company's total marketing communications mixalso called its promotion mixconsists of the specific ...

Started by Lisaclaire

The intangibility of the hospitality product creates many advertising problems.

Started by burchfield96

The purpose of persuasive advertising is to build selective demand.

Started by 809779

Atmospheres are considered to be a personal form of communication.

Started by Lobcity