Individuals with low need for cognition are more likely to be persuaded by ___________ rather than by____________.
a. the quality of the message; peripheral route cues
b. peripheral route cues; the quality of the message
c. the gender of the source; peripheral route cues
d. the credibility of the source; peripheral route cues
Question 2
Which statement about individuals with a high need for cognition is FALSE?
a. They enjoy thinking abstractly.
b. They are likely to be persuaded by messages that can withstand scrutiny.
c. They are more likely to default to central route processing.
d. They tend to avoid situations in which they need to think abstractly.
Competition can be (a) direct, or (b) indirect interaction among individuals of the same or differen
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