______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.
a. The sleeper effect
b. Outcome-relevant involvement
c. Incentive
d. Socio-economic status
Question 2
A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:
a. they have higher outcome-relevant involvement.
b. they have significantly lower outcome-relevant involvement.
c. they have slightly lower outcome-relevant involvement.
d. they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.
Traniello and his colleagues demonstrated that social insects may develop “social imm
Nurses may collaborate with social workers, physicians, and other members of the health care team to
Economic Costs of CVD
Attachment security correlates with later social competence.
Scientists should use a variety of media to present the message
economic question