______________ is the degree to which the economic or social ...

[cookcarl]

______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.
 
  a. The sleeper effect
  b. Outcome-relevant involvement
  c. Incentive
  d. Socio-economic status

Question 2

A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:
 
  a. they have higher outcome-relevant involvement.
  b. they have significantly lower outcome-relevant involvement.
  c. they have slightly lower outcome-relevant involvement.
  d. they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.

[katara]

Answer to Question 1

Answer: B

Answer to Question 2

Answer: A