______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.
a. The sleeper effect
b. Outcome-relevant involvement
c. Incentive
d. Socio-economic status
Question 2
A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:
a. they have higher outcome-relevant involvement.
b. they have significantly lower outcome-relevant involvement.
c. they have slightly lower outcome-relevant involvement.
d. they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.
For the 2-year-old, encounters with peers provide valuable practice in communication and social ...
Adolescents are preoccupied with finding their place in the social group as well as society.
In the box on upward social mobility on page 82, we discussed how Latinos face a similar situation. ...
economic question
Social Learning in Lobsters
Message from friend