______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.
a. The sleeper effect
b. Outcome-relevant involvement
c. Incentive
d. Socio-economic status
Question 2
A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:
a. they have higher outcome-relevant involvement.
b. they have significantly lower outcome-relevant involvement.
c. they have slightly lower outcome-relevant involvement.
d. they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.
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