Suppose that you have to deliver a message that contains primarily weak arguments. What could you do to increase its persuasiveness?
A) Present the arguments slowly, so the audience can process them centrally.
B) Present the message in print.
C) Present the arguments rapidly, so the audience will not have enough time to consider them centrally.
D) Make sure that there are no distractions while the audience is processing your ad.
Question 2
When people wish to make accurate judgments, but don't have the time or ability to analyze the evidence closely, they
A) experience cognitive dissonance.
B) rely on shortcut evidence.
C) develop a strong need for cognition.
D) rely on their well-developed counterarguments.
Burger King burger with hidden message
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