Feel great. Smell great, goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?
a. These ads convincingly demonstrate the good performance of the perfume at covering odor.
b. One-sided messages are more effective with social identity products.
c. Cognitive appeals work best with most consumer products.
d. Emotional appeals work well with social identity products.
Question 2
Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
a. the gas mileage of a car
b. the image portrayed in a perfume ad
c. the humor contained in a greeting card
d. the flattering appearance of a pair of jeans
Two invaders of the Great Lakes: (a) sea lamprey
An 1872 Grant campaign poster of “Our Three Great Presidents” at best got it two-thirds right.
The Great Stupa, Sanchi, Madhya Pradesh, India, view of the West Gateway.
Apply oil or lotion to the entire leg with effleurage. Use light to medium pressure to warm ...
Apply compression and light effleurage techniques to the foot and ankle to warm the area.