Feel great. Smell great, goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?
a. These ads convincingly demonstrate the good performance of the perfume at covering odor.
b. One-sided messages are more effective with social identity products.
c. Cognitive appeals work best with most consumer products.
d. Emotional appeals work well with social identity products.
Question 2
Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
a. the gas mileage of a car
b. the image portrayed in a perfume ad
c. the humor contained in a greeting card
d. the flattering appearance of a pair of jeans
Great Blue Lobelia
The Great Smog of 1952
Emerging adults often feel adult in some ways but not others.
Hokusai, The Great Wave off Kanagawa, from the series Thirty-Six Views of Mount Fuji.
The sense of smell.
Growth in Warm Clouds