Feel great. Smell great, goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?
a. These ads convincingly demonstrate the good performance of the perfume at covering odor.
b. One-sided messages are more effective with social identity products.
c. Cognitive appeals work best with most consumer products.
d. Emotional appeals work well with social identity products.
Question 2
Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
a. the gas mileage of a car
b. the image portrayed in a perfume ad
c. the humor contained in a greeting card
d. the flattering appearance of a pair of jeans
Chihuahua mix and purebred Great Dane
Great Blue Lobelia
The Great Stupa, Sanchi, Madhya Pradesh, India, view of the West Gateway.
Allows access to the nut that has a stud plus other locations needing great depth, such as spark ...
Apply lotion to the arm from hand to shoulder. Use moderate pressure. Feel the quality of the ...
Reconstruction Drawing of the Megaron (Great Room) of the Pylos Palace