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Author Question: Feel great. Smell great, goes the warm, lilting theme song of a television ad for perfume, as the ... (Read 124 times)

rayancarla1

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on: Jun 22, 2018
Feel great. Smell great, goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?
 
  a. These ads convincingly demonstrate the good performance of the perfume at covering odor.
  b. One-sided messages are more effective with social identity products.
  c. Cognitive appeals work best with most consumer products.
  d. Emotional appeals work well with social identity products.

Question 2

Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
 
  a. the gas mileage of a car
  b. the image portrayed in a perfume ad
  c. the humor contained in a greeting card
  d. the flattering appearance of a pair of jeans


frankwu0507

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: A


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