This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why would anyone want to use fear in a commercial? a. Advertisers find it increases sales by ... (Read 96 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
on: Jun 22, 2018
Why would anyone want to use fear in a commercial?
 
  a. Advertisers find it increases sales by appealing to cognitively based attitudes.
  b. Advertisers want to grab the attention of the target audience.
  c. Advertisers do not use fear unless mandated by the government.
  d. Scaring people into healthy behaviors is highly effective.

Question 2

According to your textbook, one reason why many ads try to play on our emotions is that
 
  a. techniques that play to our emotions also tend to grab our attention.
  b. everyone has a schema for emotions, but not everyone has a schema for the products advertised.
  c. emotions are always more memorable than other kinds of information.
  d. emotions help us fill in the blanks about the product in the short time interval of the ad.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

flannelavenger

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: A


Kikoku

  • Member
  • Posts: 540
Reply 2 on: Jun 22, 2018
YES! Correct, THANKS for helping me on my review

debra928

  • Member
  • Posts: 342
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Because of immature visual-motor coordination, young children find it hard to throw and catch small ... Because of immature visual-motor coordination, young children find it hard to throw and catch small ...
A water spray bottle is an excellent diagnostic tool to help find an intermittent engine misfire ... A water spray bottle is an excellent diagnostic tool to help find an intermittent engine misfire ...
How to use the product rule to find the derivative of a function How to use the product rule to find the derivative of a function
How to find the intervals where a function is satisfied using inequalities How to find the intervals where a function is satisfied using inequalities
Find derivative using product rule Find derivative using product rule
Find the magnitude and the direction of the resultant vector of the two vectors below: Find the magnitude and the direction of the resultant vector of the two vectors below:
Video: How Hemoglobin Picks Up and Delivers Oxygen

For a complete list of videos, visit our video library