This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why would anyone want to use fear in a commercial? a. Advertisers find it increases sales by ... (Read 109 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
on: Jun 22, 2018
Why would anyone want to use fear in a commercial?
 
  a. Advertisers find it increases sales by appealing to cognitively based attitudes.
  b. Advertisers want to grab the attention of the target audience.
  c. Advertisers do not use fear unless mandated by the government.
  d. Scaring people into healthy behaviors is highly effective.

Question 2

According to your textbook, one reason why many ads try to play on our emotions is that
 
  a. techniques that play to our emotions also tend to grab our attention.
  b. everyone has a schema for emotions, but not everyone has a schema for the products advertised.
  c. emotions are always more memorable than other kinds of information.
  d. emotions help us fill in the blanks about the product in the short time interval of the ad.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

flannelavenger

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: A


Kikoku

  • Member
  • Posts: 540
Reply 2 on: Jun 22, 2018
Wow, this really help

sultansheikh

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Nursing student will find it funny Nursing student will find it funny
When children are “launched” into independence, their parents often find new interests together ... When children are “launched” into independence, their parents often find new interests together ...
The mortality rate in the United States increases with age and is lower for women than men at every ... The mortality rate in the United States increases with age and is lower for women than men at every ...
The signal voltage from a throttle position increases as the throttle is opened because the wiper ... The signal voltage from a throttle position increases as the throttle is opened because the wiper ...
Find the derivative by using the quotient rule. Find the derivative by using the quotient rule.
Video: Muscular System Animation

For a complete list of videos, visit our video library