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Author Question: According to the elaboration likelihood model of persuasion, people who ________ are most likely to ... (Read 64 times)

Sportsfan2111

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According to the elaboration likelihood model of persuasion, people who ________ are most likely to take the ________ route to persuasion.
 
  a. are motivated to pay attention; central
  b. are motivated to pay attention; peripheral
  c. do not pay close attention; central
  d. do not care about the issue; central

Question 2

The central route to persuasion is to ________ as the peripheral route is to ________.
 
  a. ability; motivation
  b. logical arguments; surface characteristics
  c. heuristic processing; systematic processing
  d. attitude change; no attitude change



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momtoalll

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Answer to Question 1

Answer: A

Answer to Question 2

Answer: B





 

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