Author Question: Techniques to elicit audience desire and overcome reader resistance in a marketing message include ... (Read 164 times)

NClaborn · **on:** Jun 23, 2018

Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
A) testimonials.
B) money-back guarantees.
C) application forms.
D) free samples or trials.

Question 2

Which of the following is the most effective emotional appeal?
A) For a limited time you will receive our employee discount on any new General Motors vehicle.
B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
C) Purchase a Jeep today, and you will receive a 1,500 college savings bond for tomorrow.
D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.