This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Techniques to elicit audience desire and overcome reader resistance in a marketing message include ... (Read 139 times)

NClaborn

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
 A) testimonials.
 B) money-back guarantees.
 C) application forms.
 D) free samples or trials.

Question 2

Which of the following is the most effective emotional appeal?
 A) For a limited time you will receive our employee discount on any new General Motors vehicle.
 B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
 C) Purchase a Jeep today, and you will receive a 1,500 college savings bond for tomorrow.
 D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Ashley I

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

B


NClaborn

  • Member
  • Posts: 560
Reply 2 on: Jun 23, 2018
Excellent

blakcmamba

  • Member
  • Posts: 335
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Invasive species in Canada include (a) zebra mussels, Dreissena polymorpha, (b) sea lamprey, Petromy Invasive species in Canada include (a) zebra mussels, Dreissena polymorpha, (b) sea lamprey, Petromy
Multiple crossovers can include more than two chromatids Multiple crossovers can include more than two chromatids
Bioarchaeologists and forensic anthropologists use archaeological excavation techniques to recover r Bioarchaeologists and forensic anthropologists use archaeological excavation techniques to recover r
Intaglio printmaking techniques, side views. Intaglio printmaking techniques, side views.
Pathogenic microorganisms include (A) bacteria, (B) viruses, (C) protozoa, and (D) helminths. Pathogenic microorganisms include (A) bacteria, (B) viruses, (C) protozoa, and (D) helminths.
General hand massage. Include (A) metacarpal mobilizations and (B) gentle finger pulls. (C) Press ... General hand massage. Include (A) metacarpal mobilizations and (B) gentle finger pulls. (C) Press ...
Video: Heart sounds

For a complete list of videos, visit our video library